PODCAST: Interview with Rob Coveney, Head of Brand and Internal Communications, DNV GL – Oil & Gas
Thought Leadership Insights, Episode 8 Best practice in managing and establishing a successful thought leadership programme In the eighth episode of FT Longitude’s Thought Leadership Insights podcast, Rob Coveney, Head of Brand and Internal Communications, DNV GL – Oil & Gas, talks about best practice in managing and establishing a successful thought leadership programme. Rob […]
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Mon Jan 8, 2018
22 : 42 min
PODCAST: Peter Richards on managing and establishing a successful thought leadership programme
Thought Leadership Insights, Episode 7 Interview with Peter Richards, VP of Marketing & Communications, Energy, Lloyd’s Register Peter Richards has been an advocate for the use of thought leadership within B2B organisations for over 15 years. Positioned in senior marketing roles at leading brands such as BT, CPA Global and most recently at the global […]
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Fri Sep 29, 2017
10 : 27 min
PODCAST: Rob Mitchell on successful thought leadership campaigns
Thought Leadership Insights, Episode 6 In the sixth episode of Thought Leadership Insights, FT Longitude’s co-founder and CEO Rob Mitchell shares his thoughts on what makes successful thought leadership campaigns as well as discussing how thought leadership fits in with content marketing. We also explore FT Longitude’s latest thinking on measuring the effectiveness of thought […]
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Thu Jul 20, 2017
17 : 12 min
PODCAST: Parker Ward on content and thought leadership
Thought Leadership Insights, Episode 5 In the fifth episode of Thought Leadership Insights, we speak to Parker Ward, Global Head of Digital and Content at Capgemini, one of the world’s foremost providers of consulting, technology and outsourcing services. In this inspiring and engaging interview, Parker talks about his role as maestro of all things digital […]
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Wed Jun 14, 2017
26 : 54 min
PODCAST: Alastair Gornall on building brand reputation
Thought Leadership Insights, Episode 4 In FT Longitude’s fourth episode of Thought Leadership Insights, we speak with former FT Longitude Chairman and PR maven Alastair Gornall about the importance of building brand reputation. Alastair shares his views on the current key trends in B2B marketing and communications, together with how companies should be using thought leadership and […]
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Wed May 17, 2017
13 : 23 min
PODCAST: Alison Tattersall on thought leadership and marketing strategy
Thought Leadership Insights, Episode 3 In this third episode of Thought Leadership Insights, we speak to Alison Tattersall, Corporate Marketing Director at Barclays Bank, about the crucial role thought leadership plays in their overall marketing strategy. From digital-first and custom content, to smart activation strategies and essential metrics for tracking ROI, this rare glimpse into […]
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Thu Apr 6, 2017
25 : 53 min
PODCAST: James Watson on the power of thought leadership
Thought Leadership Insights, Episode 2 In this second episode of Thought Leadership Insights, FT Longitude’s co-founder James Watson reveals the key findings of the firm’s recent thought leadership research programme: The Power of Thought Leadership, exploring the major changes taking place in B2B and content marketing today. James talks about the crucial – and growing – role […]
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Wed Feb 15, 2017
12 : 45 min
PODCAST: Thought leadership trends and predictions 2017
Thought Leadership Insights, Episode 1 In this first episode of Thought Leadership Insights, FT Longitude Research co-founders Rob Mitchell and James Watson, together with managing director Gareth Lofthouse, share the firm’s thought leadership predictions for the year ahead. They highlight six key trends from the company’s recently published 12 Predictions for 2017 that will impact the evolution of […]
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Wed Jan 11, 2017
25 : 30 min
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