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Page Impressions

Number of occasions a single page has been delivered to a user. Several hits may be recorded during one page impression according to the number of separate graphics and text blocks that need to be downloaded.

Paid Media

The sponsor pays for the media placement and therefore controls the messaging and when and where it is placed. Examples include advertising, sponsorships, and events.

Paid Search

Sponsored links on search engine pages.


PAL-PLUS is a high definition television format (HD-TV). It has a resolution of 1,024 x 576 pixel.

The implementation of HD TV is being carried out with the term HD-ready. HD-Ready was used to describe the first generation of HD television devices, which were offered to consumers in 1,280 x 720 resolution. The technical description for this format is HDTV 720p.

The HDTV 1080p format has the highest resolution and is referred to as full-HD. This format is broadcast in 1,920 x 1,080 resolution.


Record stream capture music from Pandora.com.


A Personal Digital Assistance is a small hand help, electronic, device for storing and organizing information.


Portable Document Format
A document file format developed by Adobe. Most often used for text documents.


A system in which two or more nodes or processes can initiate communications with each other.


Practical Extraction and Reporting Language
A scripting language for web servers. Most often used on Unix servers.


Short for "Permanent Link." Permalinks are a method to link to a particular piece of information which may later change locations. For example, a blog posting may be moved to another page as newer postings are added.


Hypertext Preprocessor
A technology allowing the insertion of server executable scripts in web pages. Mostly for Unix, Linux and Solaris platforms.


A method used to check the communication between two computers. A "ping" is sent to a remote computer to see if it responds.


A method for web authors to request notification when somebody links to one of their documents or web pages. Pingsbacks are used primarily to facilitate communication between blogs.


One of the small units that make up an image on a computer or television screen. It is derived from the words picture and element to make pixel.


In web terms: The computer's operating system like Windows, Linux or OS X.


A custom index of musical pieces that play in a certain order. You can arrange your own playlists by artist, genre, mood, or any way you choose using an HP Media Center PC or software such as Musicmatch.


A hardware or software module that adds a specific feature or service to a larger system.


Portable Network Graphics
A format for encoding a picture pixel by pixel and sending it over the web. A W3C recommendation for replacing GIF.


Audio broadcast available on the Web to the public for free downloading to a personal computer or a digital audio player. Despite its name, a podcast may be played through a variety of digital audio software and hardware. Use is not limited to the iPod brand products developed by Apple.


Post Office Protocol
A standard communication protocol for retrieving e-mails from an e-mail server.


A number that identifies a computer IO (input/output) channel. In web terms: A number that identifies the I/O channel used by an Internet application (A web server normally uses port 80).


A posting (or post) is information added to a website. For example, if someone adds new information to their blog, that would be their latest posting.


Point to Point Protocol
A communication protocol used for direct connection between two computers.


A blog about blogging. It teaches bloggers how to monetize their sites with Google AdSense and other programs.


Also known as the central processing unit (CPU), the processor is the brain of the computer ¬ it's the engine for the software that tells your computer what to do. The main makers of CPU's are Intel and AMD. The power of a processor is measured by the megahertz (MHz) or gigahertz (GHz) number.

Proxy Server

An Internet server dedicated to improve Internet performance.

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